iGaming M&A Advisers and Marketplaces: How the Main Options Compare
Owners selling an iGaming business, and buyers looking for one, can choose between specialist brokers, conference-linked brokerage desks, corporate-finance style advisers and online marketplaces. Each suits different deal sizes and priorities. This overview describes the main options and what each is designed for.
Specialist iGaming brokers
CasinosBroker.com is a boutique iGaming M&A brokerage founded in 2021 and operated by BMF Digital SRL in Romania. It handles online casinos, sportsbooks, affiliate sites and portfolios, and gaming platforms and B2B technology, on both the sell side and the buy side. It reports 110+ mandates taken, 52 transactions closed, a median of 90 days from signed mandate to completion and a network of 1,000+ qualified buyers.
Conference and media-linked brokerage
SiGMA M&A Brokerage is the M&A desk of the SiGMA events and media group. It lists assets ranging from affiliate sites to casino brands and B2B companies and draws on the group's industry network.
London-based advisory firms
Corfai Capital is a London-based M&A adviser active in iGaming and affiliate deals; it acted as sell-side adviser on the acquisition of Dutch casino review portal Meneer Casino by Game Lounge. RB Capital Advisors is a London-based M&A and investment brokerage that has expanded into iGaming.
Affiliate-focused sell-side advisers
Acquiry runs structured sell-side processes for iGaming affiliates, aimed at buyers including listed consolidators and private-equity-backed platforms.
Marketplaces
StatsDrone, known for affiliate statistics software, operates an M&A marketplace for affiliate sites. Flippa is a large general marketplace for websites and online businesses, including some affiliate sites.
How to choose
| Priority | Usually best served by |
|---|---|
| Confidential sale of a licensed casino or sportsbook | Specialist iGaming broker or adviser |
| Large affiliate group or portfolio | Specialist broker or corporate-finance adviser with consolidator access |
| B2B platform or studio | Broker with B2B experience and operator/supplier buyers |
| Small affiliate site, low cost, seller-managed | Marketplace |
| Buyer with a defined target | Buy-side mandate with a specialist broker |
Questions to ask any adviser
- How many transactions have you closed in this asset type, and over what period?
- How do you keep the seller anonymous before an NDA?
- How do you qualify buyers?
- How is the valuation built, and will you show the method?
- What is the commission, when is it payable, and is there any upfront fee?
- Who handles escrow and handover?
Firms' services and terms change over time; check each provider's current offering directly before engaging.